Some of the biggest SEO mistakes have to do with keywords. Here is a list of some of the most common Search Engine Optimization (SEO) mistakes.
Search Engine Optimization (SEO) is not something performed as a blanket approach to website development. SEO is an individual set of actions performed page by page to suit that page’s particular goals and needs. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags, and in-page content to tell the story that matches identified keywords.
Titles are the most important thing about a webpage. Search engine spiders see the title on your page first, and they make a general assessment about it based upon this. They scan the page, and make sure the content of the page matches the title. Then, they assign rankings based upon these matches, and how they best fit. The title tag is the best way to inform the search engine what your page is about. Placing your main keywords in the title, and ensuring to obey the rule of leftward and stemming is vital. It is important to ensure your title matches your page content, description and Meta keywords. Every page title and content should be unique – otherwise is will be ranked supplemental.
Filename of the page
It is important if you are using dynamic websites like Joomla, or other content management systems that a search engine friendly URL translator is installed. Not using these correctly is one of the most overlooked SEO mistakes. Installing a search engine friendly URL component will change these pages to something more meaningful. Including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”.
Duplicate or Bad Content
Ensuring your content is unique and relevant is vital in SEO success. Often, websites just duplicate content or bring in plagiarized content from other websites. This is one of the biggest seo mistakes because it causes these websites fail dismally in search engine rankings. Write some decent and unique content, or search online and find someone who can write content for a fee. Make it content that people will want to link to. If you are listed in the supplemental index of Google, then making sure your titles, descriptions, Meta keywords, and on-page content is unique is the only way to drag them out of the supplemental index.
Each person or website that links to your website is a vote for your site. If the website that links to yours has a high page rank itself, then it carries more weight. Simply having good keywords, titles, and text on your page is only part of SEO. In order to ensure SEO success, you have to create incoming links – this is probably the hardest part of SEO, because you are selling your pages all over the Internet. Link exchanges are bad, because for every vote you get, you are giving one away. If you happen to link to a “black listed” site, then Google will penalize you significantly. Seek out directories, post in forums, write articles, and submit them. Then, ask other friendly webmasters if they can help you out with a link.
Incoming link anchor text
The text should be targeted at your main keywords. This is another one of the big SEO mistakes. The page they point to should have those keywords as relevant and prominent, as well. The website you link from should be relevant to your website. Getting 1000 links from a casino related website will serve no benefit to this website. Use professional common sense when gaining links.
Bad Internal Page Links
It is important to make sure that the anchor text linking to pages within your website is relevant to the target page. Make sure the title tag is filled in for each link. You have the greatest control over links from within your own web site. Make sure they are relevant, and that link title and the on page copy match the main keywords of the target page.
Using some external tools, like the link checker that W3 Org offer, is good. Harness as many tools as you can to ensure all of the links on your website are live, working, and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid. .
Implementing SEO is not a short term task. This makes impatience one of the most common SEO mistakes. It is one of an ongoing refinement, and hour after hour of working on your website. Producing unique content, checking it, validating, listing, and checking the search engines to make sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever, and that just because you are number one for a search term, that it will indefinitely stay that way. Search engine companies are always changing their ranking and rating systems. Coupled with this, there are always other people out there gunning for your top spot. Keep looking to improve and learn more, be proactive, seek out new content, links, and keep ahead of the curve.
This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right. However, is this what people actually search for when they are looking for your product or service? Often, the answer to this question is no. It is an important step to do the correct keyword research, and ensure you have the right keyword list before you optimize any pages. Using Google Adwords and paid keyword tools like WordTracker are vital to success in finding good keywords. Do the research, and be as specific as possible while still being broad enough to capture some high keyword traffic.
Keyword Spamming and Stuffing
If you sell “Blue Widgets,” then every page of your site does not need to have “Blue Widgets” in the title, description, and Meta tags. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. For example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases, but you can make some good sales with these niche terms because the searcher is targeting buying these items.
These are not the end-all-be-all of SEO mistakes, but I have found these to be the main mistakes made by my clients.